Google’s primary revenue source has always been online advertising through Google search, YouTube, and other platforms, but for long, the company has been trying to rake in more money from additional services like cloud and security.
“AI and Cybersecurity are the two biggest areas customers are investing their technology dollars,” said Ray. “Google seeks to play in both areas. The bigger issue is that the IPO market has been really bad, this has created fewer new startups in enterprise, and makes existing companies with great revenue streams like Wiz attractive targets even at high valuations.”
Cybersecurity is one area that is strategic and high growth for companies such as Google or Microsoft as every consumer, business, enterprise, and government department comes online, connects to the cloud undergoing digital transformation, and is vulnerable to attack.
